Με ένα σύντομο δελτίο Τύπου η BMW Motorrad ανακοίνωσε ότι θα παρουσιάζει τα νέα της μοντέλα διαδικτυακώς.

Ο επικεφαλής της BMW Motorrad Markus Schramm εξήγησε την αλλαγή στη στρατηγική: 
“This realignment of the communication strategy for new BMW Motorrad products and offerings includes 
internal formats within BMW Motorrad and the BMW Group, 
as well as external formats – both live and digital – taking into account the respective defined requirements of different target groups and media genres. 
Our strategic communication realignment, in which we will make greater use of live and digital formats, 
will allow us in the future to attract even more people around the world to BMW Motorrad products and offers 
and to bring them closer together in an optimal and targeted way.”.